Project Overview
Spania Paints, a direct to consumer paint brand, faced rising campaign costs and high cost per acquisition (CPA) without achieving desired results. The goal was to reduce these costs, optimize performance, and increase conversions by leveraging a data driven strategy to improve the overall efficiency of their digital marketing campaigns.
Challenge
Rising Campaign Costs: Every morning, the campaign costs kept increasing without yielding significant returns.
Lack of Immediate Results: Despite trying to ride out the fluctuations, performance didn’t improve.
High CPA: Cost per acquisition remained high, affecting overall campaign profitability and scalability.
Strategy
Data Driven Approach: Stopped relying on assumptions and dived deep into the campaign numbers.
Campaign Audit: Analyzed past performance to uncover inefficiencies and optimize strategies.
Optimization: Focused on refining targeting, creatives, and budgets to increase ROI.
Tactical Adjustments: Launched a fresh campaign based on key insights, adjusting ad formats and audience targeting for better results.
Result
CPA Reduction: Reduced cost per acquisition (CPA) by over 50%.
Improved Performance: The campaign became more cost-efficient, delivering better results without exceeding the budget.
Targeted Success: The data-driven changes led to more optimized targeting, resulting in better conversions and a significant decrease in wasted a